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Chuck Munson
Ethical Product Sourcing in the Starbucks Coffee Supply Chain [EPUB ebook]

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Copertina de Chuck Munson: Ethical Product Sourcing in the Starbucks Coffee Supply Chain (ePUB)

800×600 This case study focuses on Starbucks’ challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4

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Limba Engleză ● Format EPUB ● ISBN 9780133758160 ● Editura Pearson Education ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2784479 ● Protecție împotriva copiilor Adobe DRM

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