Claudine Gay & Berangere L. Szostak 
Innovation and Creativity in SMEs [EPUB ebook] 
Challenges, Evolutions and Prospects

Ajutor

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

€139.99
Metode de plata

Cuprins

1. External Environment of an SME: From Determinism to Strategic Innovation.
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.

Despre autor

Claudine Gay is a Professor in Economics at Université Lumière Lyon 2, France, and a member of the TRIANGLE laboratory. Her research focuses in particular on innovative territories and the platform economy.
Bérangère L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.

Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format EPUB ● Pagini 240 ● ISBN 9781119649137 ● Mărime fișier 1.2 MB ● Editura John Wiley & Sons ● Publicat 2019 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 7140274 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

35.074 Ebooks din această categorie