Autor: Colleen Jones

A content geek and Star Wars fan, Colleen Jones is the founder and president of Content Science, which has garnered more than 50 creative and business awards including Webby and Inc. Best in Business. Her professional services firm has advised or trained thousands of professionals to become Jedis of content in digital transformation. The Fortune 50, largest U.S. web properties, largest nonprofits, and most trusted U.S. government agencies rank among Content Science clients.Colleen also served as the fractional head of content at Mailchimp during its high-growth period that led to acquisition by Intuit for $12 billion. And prior to founding Content Science, Colleen led teams at Cingular Wireless and AT&T to dramatically improve customer experience for touchpoints including IVR (interactive voice response), email, SMS, mobile app / push, web, and retail stores.As an entrepreneur, Colleen has not only grown Content Science but also spearheaded development of its applications such as the patented Content WRX® to assess content effectiveness at scale. She also advances women entrepreneurs, such as investing in a growing health technology startup founded by women.A crusader against mis/disinformation, Colleen started Content Science”s policy of quarterly donations to organizations such as Pew Research, CDC Foundation, Consumer Reports, and Politifact in fighting fraud, deep fakes, scams, and more. Content Science also regularly donates services to and promotes the accomplishments of such organizations.A member of Mensa, Colleen shares insights about content, AI, and business by writing for Entrepreneur, Media Post, Forbes, and Content Science Review and by speaking at events around the world. She has earned recognition as a top content change agent by publications such as Technical Communication and a top voice for content strategy and artificial intelligence by Linked In Learning. As a top instructor on Linked In Learning, Colleen”s courses have reached hundreds of thousands of professionals.