Frontmatter – Acknowledgements – Contents – Introduction – Chapter 1. The Brazilian Context – Chapter 2. Diversity in the University – Chapter 3. The Architect Behind the Garbage Can — Universidade Federal do Rio Grande do Sul (UFRGS) – Chapter 4. The Juggler in the Political Arena — Universidade Federal da Bahia (UFBA) – Chapter 5. The Catalysts in the Adhocracy — Universidade Estadual de Campinas (Unicamp) – Chapter 6. Analysis and Planning in the Technocracy — Universidade Estadual de Maringá (UEM) – Chapter 7. The Caretaker of the Mission — Pontiflcia Universidade Catolica do Rio de Janeiro (PUCRJ) – Chapter 8. The Planner in the Machine Bureaucracy — Pontiflcia Universidade Catolica do Rio Grande do Sul (PUCRGS) – Chapter 9. Strategy and Structure – Chapter 10. Strategic Style – Chapter 11. Setting the Right Style – Appendices – References