In two thousand and two, I undertook an investigation to determine the fundamental principles and basic principles underlying all selling. A thorough research culminated, in two thousand and thirteen, in the heuristically discovered (trial and error) Natural Laws Of Selling, and the self-evident, irrevocable basic principles that provide the bedrock and driving energy behind all sales techniques and methods. It turned out that this was hiding in plain sight all the time, but only revealed after sweeping away the false assumptions and wrong conclusions clouding my view. Here is what I discovered: methods of selling only failed only when they did not align with the natural laws of selling. What is a natural law? It refers to something that is verified or disproved by direct observation based on empirical fact rather than reason or logic. A natural law does not require your agreement, only your willingness to look and see for yourself. Further explanation, clarification, or interpretation is unnecessary, as the law stands on its own. Of course, there are innumerable ways of applying any one of these natural laws. And when these ways produce good results, it is always because they align with some basic principle of selling. The true value of this writing, however, comes from the focus on the importance of principles over methods, as simply recognizing that these natural laws of selling actually exist can lessen the complexity and mystery about the subject. Any article, selected at random, contains enough invaluable (usable) information to boost your sales, today!Building your selling methods on the basic, unchanging laws of selling will give you the confidence and certainty only dreamed of, and results you always hoped for.
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