Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique underst...
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Limba Engleză ● Format PDF ● Pagini 256 ● ISBN 9781134568444 ● Editura Taylor and Francis ● Publicat 2005 ● Descărcabil 3 ori ● Valută EUR ● ID 4152999 ● Protecție împotriva copiilor Adobe DRM
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