Research areas: – Research methods- Innovations- Buyer behaviour- Marketing strategy- Strategy- Marketing strategies in emergent markets
1 Ebooks de David J. J. Carson
David J. J. Carson & Chad Perry: Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes th …
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€79.99
