David Machin & Andrea Mayr 
How to Do Critical Discourse Analysis [EPUB ebook] 
A Multimodal Introduction

Ajutor

Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

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€47.99
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Cuprins

Introduction: shaping the world through language
Making active choices: Language as a set of resources
Analysing semiotic choices: Words and images
Presenting speech and spe...

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Despre autor

Andrea Mayr is currently Associate Professor in Media and Communication at Zayed University, UAE, where she works in the fields of Critical Discourse Analysis and Multi...

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Limba Engleză ● Format EPUB ● Pagini 360 ● ISBN 9781529787719 ● Mărime fișier 15.8 MB ● Editura SAGE Publications ● Oraș London ● Țară GB ● Publicat 2023 ● Ediție 2 ● Descărcabil 24 luni ● Valută EUR ● ID 8823887 ● Protecție împotriva copiilor Adobe DRM
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