This is a book for Business, IT, and Design professionals responsible for assisting their organizations in the adoption and leveraging a design approach for innovation strategy and organizational transformation.
The influence and scope of Design Thinking is expandingrapidly. Numerous organizations are appointing Chief Design Officers (CDO) to lead innovation efforts and effect internal “design cultures.” Corporations like SAP, Pepsi Co, and Microsoft are using design thinking to transform their feature-centric development cultures into user-centric ones. Accenture and Mc Kinsey, among other global business consultancies have established design agencies to serve growing customer needs. Successful startups like Air Bn B are establishing organizational cultures grounded in Design Thinking.
Design Thinking is an essential foundation for organizations dedicated to goals of innovation, adaptability, agility, and sustainability.
This book presents Design Thinking as a worldview that supports alternative ways of thinking about complex problems and their solution. Origins and applications of this worldview are provided in order to ensure a solid foundation for understanding and leveraging Design Thinking.
The second part of the book presents practical perspectives, principles, concepts, practices, and evaluation techniques in the form of 23 patterns. Each pattern is a focused discussion of one aspect of Design Thinking. The patterns are intended to supply tools to provide the means to accomplish organizational design objectives.
Cuprins
8 Acknowledgements
10 Manifesto
12 Introduction
37 What is Design
75 Composite Systems and Wicked Problems
125 Designers Mind
160 Design Thinking
211 The Patterns
228 Essence
230 Form
242 Unfolding
252 Zen Mind
262 Logos
272 People First
282 Principles
284 Gestalt
292 Russian Dolls
298 Magical Liminal
304 Forever Jung
312 Personae
322 Embodied Mind
330 Glossolalia
346 Everything and Object
358 Thick Description
366 It’s About Time
376 Room of One’s Own
388 Tribes
396 Practices
398 Participant Observation
406 Design Brief
414 Prometheus Bound
422 System Metaphor
430 It Takes a Village
438 Story Telling
446 Show Me
452 Evaluation
454 Fit
462 Invisibility
470 Seed Recognizes Flower
478 Attractiveness
486 Joy
498 Conclusion
511 Bibliography
519 Iconography
Despre autor
Rebecca is an award-winning designer, a bridge builder, an entrepreneur & business developer and has over 25 years of professional experience in qualified business- oriented communication and project management work from both small and large organizations, both from practical and strategic level, in industries like consumer goods, media, music, communication and IT.
She has assumed and successfully met the challenges and responsibilities associated with a variety of projects, including: driving the marketing activities for a health care products company present in eleven countries; leading a change project at Matsushita (Panasonic) in Osaka Japan; initiating and organizing international conferences in several cities in India; establishing communication channels, web presence, newsletter, and press releases for Sweden’s most
successful business incubator.
Rebecca holds bachelor degrees in communication design, web design and user interface design as well as in usability design. She holds also an Executive MBA from the Stockholm School of Economics with specialization ‘Leading Innovation’.
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