In Think Outside the Bottle: The Product Entrepreneur’s Playbook, self-made multimillionaire Duane Thompson draws product entrepreneurs a blueprint for business success. This fast-paced, engaging how-to guide shows how he built his business up from a pot of salsa he created in his college dorm room to a seven-figure-grossing company with products sold on the East Coast and beyond—and how you can take your product from concept to reality too. The Playbook pushes and prods you to brainstorm ideas that will help you create the best product possible. It provides plenty of practical advice on how to develop your brand, select the right manufacturer, and get free media coverage. It also takes you through fourteen steps to develop your product—and that’s just for starters. If you’re serious about taking your business dream to the next level of success, the Playbook is for you!
Cuprins
Preface 02
Introduction 05
Chapter 1 My Story 08
Chapter 2 Focus on One Product:
Perfecting and Connecting 22
Chapter 3 Branding Your Product:
Naming, Trademarking, and Copyrighting 32
Chapter 4 The Business Plan: Your Map to Success 41
Chapter 5 The Product Development Playbook:
Developing, Testing, and
Measuring to Produce ‘Perfection’ 63
Chapter 6 When You Find the Right
Manufacturer, Say ‘I Do’ 114
Chapter 7 Selling Your Product:
Why It Pays to Start Locally 125
Chapter 8 Don’t Pay for Advertising
When the Media Will Do It for Free 135
Chapter 9 A Perfect Ten: Case Studies 148
Chapter 10 Why Entrepreneurs Fail, and
How to Avoid the Traps 161
Chapter 11 Applying the Lessons You Learned in
Corporate America (or Another Job)
to Your Product Venture 174
Chapter 12 When Opportunity Knocks,
Think Outside the Bottle 187
Conclusion Having Vision-Seeing Your Business
(and Your Life) in the Future 200
Thinking Outside the Bottle 203
Bonus Quiz: Are You Ready to Become a
Product Entrepreneur? 213
Worksheets 216
Bonus Asorbas Recipes 222
Acknowledgments 230
Despre autor
Cheryl Ross is a national award-winning writer and book editor and the owner of Cheryl Ross Communications, a writing and editing firm. She has worked with writers from around the United States on books that have become bestsellers and won national awards. Cheryl holds a master’s degree in journalism from Northwestern University.
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