Autor: Edward Bernays

Ajutor
A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the Philosophical Research Society in Los Angeles, and the PEN Award–winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch is the author of G&D Media’s Napoleon Hill Success Course series, including The Miracle of a Definite Chief Aim; The Power of the Master Mind; and Secrets of Self-Mastery. Mitch also edits and narrates G&D’s Condensed Classics series.




11 Ebooks de Edward Bernays

Edward Bernays: Crystallizing Public Opinion
“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persu …
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€5.99
John Durham Peters & Peter Simonson: Mass Communication and American Social Thought
This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into lar …
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€100.15
Edward Bernays: Crystallizing Public Opinion (Original Classic Edition)
A seminal work on how public opinion is created and shaped, Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence p …
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€4.99
Edward Bernays: Propaganda
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”— Noam Chomsky “The co …
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€14.99
Edward Bernays: Crystallizing Public Opinion
Famed as "the father of public relations, " Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book eve …
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€16.60
Edward Bernays: Propaganda
‘Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezar …
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€4.99
Edward Bernays: Propaganda
A recently edited and revamped reproduction of a 1928 classic, Propaganda, by Edward Bernays. The book discusses how a few chosen people control the minds of millions of people all over the world, us …
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€12.99
Edward Bernays: The Edward Bernays Reader
Nicknamed “the father of public relations, ” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his …
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€19.99
Edward Bernays: Crystallizing Public Opinion
The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and g …
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€9.99
Edward Bernays: Propaganda
As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an …
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€7.99