Edward L. Bernays 
Biography of an Idea [EPUB ebook] 
The Founding Principles of Public Relations

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of...

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Limba Engleză ● Format EPUB ● ISBN 9781497698673 ● Editura Open Road Media ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 3843096 ● Protecție împotriva copiilor Adobe DRM
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