Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
5 Ebooks de Eileen Fischer
Russell W. Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and …
EPUB
Engleză
DRM
€62.99
Eileen Fischer & John F. Sherry: Explorations in Consumer Culture Theory
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addre …
PDF
Engleză
DRM
€89.89
Eileen Fischer & John F. Sherry: Explorations in Consumer Culture Theory
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addre …
EPUB
DRM
€55.79
Eileen Fischer & John F. Sherry: Explorations in Consumer Culture Theory
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addre …
PDF
DRM
€56.45
Russell Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and marketi …
PDF
Engleză
DRM
€59.10
