Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
1 Ebooks de Felix Brunner
Thomas Rudolph & Felix Brunner: Toward Cross-Channel Management
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavi …
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