Catalog > Științe sociale > Economie > Fritz Unger & Hugo Wessbecher: Mediapraxis (PDF)

Fritz Unger & Hugo Wessbecher
Mediapraxis [PDF ebook]
Werbetrage, Mediaforschung und Mediaplanung

Ajutor

Copertina de Fritz Unger & Hugo Wessbecher: Mediapraxis (PDF)

Alle für die Auswahl der Werbeträger relevanten Fragen werden in der
Mediapraxis behandelt. Aus diesem Grund wird nur mit konkreten Mediadaten gearbeitet. Damit werden alle mediarelevanten Aspekte dem Leser in der Tat praxisnah vorgeführt. Das einführende Kapitel stellt die Aufgaben der Mediaplanung innerhalb des Marketing dar und liefert einen quantitativen Überblick über das bestehende Mediaangebot. Es schließt sich eine eher qualitative Analyse aller für die klassische Werbung wichtigen Werbeträgergattungen an. Die nachfolgenden Kapitel widmen sich der Mediaforschung und der Mediaplanung in der Durchführung. Hier wird besonderes Augenmerk auf den Entscheidungsprozeß in der Mediaplanung gerichtet. Mit diesem Buch haben Praktiker und an Werbung interessierte Studenten einen Leitfaden zur Bewältigung aller mit der Mediaplanung anstehenden Fragen zur Hand.

€29.44

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format PDF ● ISBN 9783662415528 ● Editura Physica-Verlag HD ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 6348268 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Fritz Unger Hugo Wessbecher

258.303 Ebooks din această categorie

Copertina de Robin Hornby: Commercial Project Management

Robin Hornby: Commercial Project Management

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is po …

Copertina de Roy C. Wood: Hotel Accommodation Management

Roy C. Wood: Hotel Accommodation Management

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. T …

Copertina de Anjum Hoda: Bluff

Anjum Hoda: Bluff

The accepted narrative of the global financial crisis of 2007–09 is that the central banks saved us from an inferno caused by Wall Street greed. While there is no doubt they did save us, did the fire …

Copertina de Clare Smith: Environmental Physics

Clare Smith: Environmental Physics

First Published in 2002. Environmental Physics is a comprehensive introduction to the physical concepts underlying environmental science. The importance and relevance of physics is emphasised by its …

Copertina de Margaret Digby: Producers and Consumers

Margaret Digby: Producers and Consumers

Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair p …

Copertina de R. Bick Lesser: Intelligent Manufacturing

R. Bick Lesser: Intelligent Manufacturing

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Copertina de Catherine Xiang: Bridging the Gap

Catherine Xiang: Bridging the Gap

This is the first title in the new "Navigating China" series of books written by leading experts in the field of international business and cross-cultural communications. The book unravels …

Copertina de Jan Mosedale: Political Economy of Tourism

Jan Mosedale: Political Economy of Tourism

Political economy, in its various guises and transfigurations, is a research philosophy that presents both social commentary and theoretical progress and is concerned with a number of different topic …

Copertina de Jules Bogen & Marcus Nadler: The Banking Crisis (RLE Banking & Finance)

Jules Bogen & Marcus Nadler: The Banking Crisis (RLE Banking & Finance)

This volume presents a clear and concise explanation of why the American banking crisis of 1933 occurred. The bulk of the book analyses the actual events of the final major panic which was ushered in …

Copertina de Merilynn Van Der Wagen: Customer Service Intelligence

Merilynn Van Der Wagen: Customer Service Intelligence

Customer Service Intelligence uses a wide range of management and educational theories to provide different approaches that can be incorporated as part of the customer service trainer’s toolkit. Conc …

Pagina următoare >>>