Why don′t best practices spread within firms?
What exactly is sticky knowledge?
Having recognized that knowledge assets are rapidly becoming their most precious source of competitive advantage, a large number of organizations are now attempting to transfer best practices. Yet best practices still remain stubbornly immobile.
Sticky Knowledge reveals that the transfer of practices is a complex phenomenon, and demonstrates the range of barriers to transferring best practices within the firm. Written in a brief and accessible format, Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.
Taking a fresh look at accepted wisdom, and presenting research findings that conflict with some established views, the book will be essential reading for academics and students addressing issues related to knowledge and the firm. Practising managers and MBA students will also find it of immense value.
Cuprins
Introduction
Stickiness, Best Practices and Knowledge Transfer
Stickiness and Firm Performance
Predictors of Stickiness
Types of Stickiness
Case Studies
Statistical Findings
Research and Practical Implications
Summary and Conclusion
Despre autor
Gabriel Szulanski is Professor of Strategy at INSEAD, which is where he earned his Ph D in Strategy in 1995. He joined the faculty of INSEAD in 2002 after serving on the faculty of the Wharton School of the University of Pennsylvania (1995/02). Gabriel′s research interests focus on strategic management, with a specific focus on the management of knowledge assets and the making of strategy
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