Fanclubs der Nationalmannschaften im deutschen Teamsport

Gerald Fritz

Gerald Fritz
Fanclubs der Nationalmannschaften im deutschen Teamsport [PDF ebook]
Value Co-Creation zwischen Kommerzialisierung und Fankultur

Ajutor

Copertina de Gerald Fritz: Fanclubs der Nationalmannschaften im deutschen Teamsport (PDF)

Im Zuge der Kommerzialisierung des professionellen Mannschaftssports hat sich neben dem traditionellen Fantypus (supporter) ein konsumorientierter Fantypus (customer) herausgebildet. Zur verbesserten Fan- bzw. Kundenbindung haben daher Teamsportverbände in Deutschland Fanclubs zu ihren Nationalmannschaften gegründet. Gerald Fritz untersucht diese Fanclubs mithilfe eines Mixed‐Methods‐Ansatzes, der qualitative Interviews von DFB‐Fanclub‐Mitgliedern und Experten der Verbände mit einer quantitativen Online‐Befragung verbindet. Er arbeitet Unterschiede und Gemeinsamkeiten der Fanclubs für fünf Teamsportarten heraus und prüft empirisch, inwieweit die Fanclubs einen systematischen Mehrwert (value co‐creation) für die Fan-Community und Sportverbände schaffen.

€49.99

Cuprins

Differenzierung und Typen des Fan-Phänomens.- Community als Beziehungskonstrukt.- Fanclubs Nationalmannschaften der deutschen Teamsportverbände.- Fan-Involvement, Teamidentifikation, Teamloyalität und Fanzufriedenheit.- Erweiterung des Value Co-Creation-Konzepts im Teamsport.- Gestaltungsempfehlungen für Teamsportverbände.

Despre autor

Gerald Fritz promovierte am Lehrstuhl für Sportökonomie der Johannes Gutenberg-Universität Mainz. Er ist Professor für Sportmanagement an der Hochschule für angewandtes Management – HAM in Berlin.

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format PDF ● Pagini 302 ● ISBN 9783658244873 ● Mărime fișier 12.1 MB ● Editura Springer Fachmedien Wiesbaden ● Oraș Wiesbaden ● Țară DE ● Publicat 2018 ● Descărcabil 24 luni ● Valută EUR ● ID 6720102 ● Protecție împotriva copiilor DRM social

Mai multe cărți electronice de la același autor (i) / Editor

Gerald Fritz

9.213 Ebooks din această categorie

錢美春 & Maggie Chien: Coaching: A Way to Individual Success and Organizational Effectiveness

這是一本有關教練領導力的書，為了展現其效能，作者在各行各業中尋找合適的人選進行8次一對一的教練對談。本書記錄這個實驗的過程與結果，同時也說明了教練的技巧如何幫助個人享受成功與提升組織的效能。作者所使用的教練工具包括：生命平衡輪（the Wheel of Life）、人生規劃（Life Plan）、360度回饋（360-Degree Feedback）、九型人格（the Enneagram）等。綜 …

EPUB

Adobe DRM

€5.49

EHGBooks & Fucong Jiang: Jiang Fucong Collection (II Museology and Documentation Science)

本書共分四卷，是蔣氏家屬門生攜手合作，內容詳實蒐羅最新、最完整的《蔣復璁文集》，由美商漢世紀域外漢學基金（Sinology Memory Fund）贊助出版。蔣復璁（1898年11月12日－1990年9月21日），曾任台灣故宮博物院院長、中央圖書館館長等，積極參與域外漢學古籍善本的文物保存與保護工作，全球文博界譽為「中華文化瑰寶的守護者」。本書由美商EHGBooks微出版公司與Amazon亞 …

EPUB

Adobe DRM

€42.99

EHGBooks & Fucong Jiang: Jiang Fucong Collection (I Library Science)

本書共分四卷，是蔣氏家屬門生攜手合作，內容詳實蒐羅最新、最完整的《蔣復璁文集》，由美商漢世紀域外漢學基金（Sinology Memory Fund）贊助出版。蔣復璁（1898年11月12日－1990年9月21日），曾任台灣故宮博物院院長、中央圖書館館長等，積極參與域外漢學古籍善本的文物保存與保護工作，全球文博界譽為「中華文化瑰寶的守護者」。本書由美商EHGBooks微出版公司與Amazon亞 …

EPUB

Adobe DRM

€36.99

Dritan Halili: Fjalorth shpjegues i terminologjisë bankare

Document from the year 2005 in the subject Business economics – Banking, Stock Exchanges, Insurance, Accounting, grade: Keine, , language: Albanian, abstract: Zhvillimi i ekonomisë së tregut në Shqip …

EPUB

€39.99

Paolo A. Ruggeri: Udheheqesit e rinj

Ky ebook, i shkruajtur ne nje dialektik te thjesht dhe stimuluese, eshte rezultati i dhjete viteve kerkime ne lidhje me menaxhimin dhe permiresimin e stafit. Ketu pershkruhen ne menyre analitike vepr …

EPUB

€5.99

Dr. Arafat El Mourad: القيادة في المشتريات وسلسلة التوريد

كتاب ‘القيادة في المشتريات وسلسلة التوريد’ كدليل شامل ومتكامل لكل من يسعى لفهم دور القيادة وتأثيرها على العمليات والإدارة في مجال المشتريات وسلسلة التوريد. يتناول الكتاب مجموعة من الموضوعات الأساسية، …

Center for Creative Leadership: Feedback That Works: How to Build and Deliver Your Message, Second Edition (Arabic)

Effective feedback, whether it’s meant for your boss, your peers, or your direct reports, is built around three ideas. One, focus on the situation. Two, describe the other person’s behavior you obser …

Cynthia D. McCauley & Lynn Fick-Cooper: Direction, Alignment, Commitment: Achieving Better Results Through Leadership, First Edition (Arabic)

If your team isn’t getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leadership problem doesn’t necessarily mean you have a …

رواء الجاسم: مذكرات مراقب تجاري

هممت بالخروج من المشغل ولكن ثمة أمر أوقفني!.. بدأت أتنقل بنظري في أرجاء المشغل منذهلة بالذي يجري! حركة سريعة وعاجلة من الخياطات السبعة حتى شكلوا دائرة محيطة بي! دائرة تتمحور حولي وأنا مركزها! لم يكن …

EPUB

Araba

€11.99

Hussein Elasrag & حسين عبد المطلب الأسرج: الصناعات الثقافية والإبداعية في مصر

برغم أن الصناعات الثقافية والإبداعية تعتبر من أسرع الصناعات نمواً في العالم وقد ثبُت أنها خيار إنمائي مستدام يعتمد على مورد فريد ومتجدد هو الإبداع البشري، الا أن تشير تقديرات اليونسكو إلى فقدان 10 مل …

ERROR	Siamo spiacenti, anche se abbiamo fatto del nostro meglio: si è verificato un errore
Type	database
Message	You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near "AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categorie..." at line 5
Query	SELECT (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 000) AS cat1, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 000) AS cat1name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4name, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 000) AS cat1url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4url, (SELECT wod_count_products FROM categories WHERE categories_id = 000) AS cat1cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3cnt, (SELECT wod_count_products FROM categories WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4cnt

ERROR

Cuprins

Despre autor

Mai multe cărți electronice de la același autor (i) / Editor

9.213 Ebooks din această categorie

Schimbați limba utilizatorului

Modal