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Gilbert Russell
Planning Advertisements (RLE Advertising) [PDF ebook]

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Copertina de Gilbert Russell: Planning Advertisements (RLE Advertising) (PDF)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

€56.13

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Format PDF ● Pagini 208 ● ISBN 9781136669583 ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2928557 ● Protecție împotriva copiilor Adobe DRM

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