Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
€52.74
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Limba Engleză ● Format PDF ● Pagini 336 ● ISBN 9781780646121 ● Editor Harry (University of Wolverhampton, UK) Cameron & Harry (University of Wolverhampton, UK) Cameron ● Editura CABI ● Publicat 2016 ● Descărcabil 6 ori ● Valută EUR ● ID 8128802 ● Protecție împotriva copiilor Adobe DRM
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