Die Marke als Inszenierung emotionaler Erlebniswelten

Ina Lorenz

Ina Lorenz
Die Marke als Inszenierung emotionaler Erlebniswelten [PDF ebook]
Die Bedeutung des Eventmarketings für die strategische Markenführung unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse

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Copertina de Ina Lorenz: Die Marke als Inszenierung emotionaler Erlebniswelten (PDF)

Diplomarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: 1, 0, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Gegenstand der vorliegenden Arbeit ist eine Untersuchung der Bedeutung von Eventmarketing für eine strategische Markenführung.
Unter Berücksichtigung verhaltenwissenschaftlicher Erkenntnisse und markentechnischer
Strategien sollen die positive Wirkungen von Events auf das Markenimage analysiert werden und Empfehlungen zur Konzeption und Ausrichtung von Events gegeben werden um im Sinne der Marke Einstellungen zu beeinflussen.

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Limba Germana ● Format PDF ● ISBN 9783638023160 ● Mărime fișier 2.1 MB ● Editura GRIN Verlag ● Oraș München ● Țară DE ● Publicat 2008 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 3566667 ● Protecție împotriva copiilor fără

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