Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the Ph D Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.
Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.
4 Ebooks de J. Andrew Petersen
V. Kumar & J. Andrew Petersen: Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on dev …
EPUB
Engleză
DRM
€78.99
V. Kumar & J. Andrew Petersen: Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on dev …
PDF
Engleză
DRM
€78.99
Frank Germann & Robert W. Palmatier: Marketing Analytics
This dynamic core textbook provides students with both a comprehensive overview of how to use data analytics in marketing, and an answer to all of these questions. A distinctive and focused framework …
EPUB
Engleză
DRM
€54.20
Frank Germann & J. Andrew Petersen: Marketing Analytics
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this res …
PDF
Engleză
DRM
€54.20
