Jacquelyn A. Ottman, founder and principal of J. Ottman Consulting, has been working with green businesses since 1989. Ottman counts among her clients over sixty of the Fortune 500, several U.S. Government labels programs including the EPA”s Energy Star and the USDA”s Bio Preferred labels. She is the author of the bestselling Green Marketing.
4 Ebooks de Jacquelyn Ottman
Jacquelyn Ottman: The New Rules of Green Marketing
For too long, marketers of sustainable goods and services have targeted ‘deep green’ consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jac …
EPUB
DRM
€42.28
Jacquelyn Ottman: The New Rules of Green Marketing
For too long, marketers of sustainable goods and services have targeted ‘deep green’ consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jac …
PDF
DRM
€42.44
Jacquelyn A. Ottman: New Rules of Green Marketing
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. That’s because savvy green marketers are no longer targeting "deep green" cons …
PDF
Engleză
DRM
€32.10
Jacquelyn A. Ottman: The New Rules of Green Marketing
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. That’s because savvy green marketers are no longer targeting "deep green" cons …
EPUB
Engleză
DRM
€25.99
