Use the science of motivation with the power of game design to
unlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: set
goals and try to change attitudes and beliefs (which takes a lot of
personalised effort); or develop incentives and rewards to inspire
effort (which takes a lot of money).
This book shows you how to take a third new approach –
designing the work itself to be inherently motivating.
Combining the...
Cuprins
About the author xi
Acknowledgements xiii
The big question: How do you motivate people to do great work? xv
How to use this book xxiii
Part I: The motivation savvy-up
1...
Despre autor
Dr Jason Fox is a global authority on motivation strategy and
design, and he’s on an epic quest to liberate the world from
poorly designed work.
After sneaking into ...