RAIN is the first business parable written by bestselling business
book author Jeffrey J. Fox. The parable follows a young New England
paperboy, named Rain, as he learns the business of being in
business and quickly becomes the best paperboy in town.
Through a series of humorous poignant vignettes, Jeff illustrates
forty ‘rainmaker’ business lessons that can be applied to not only
paperboys, but anyone in business and sales. Rain’s time as a
paperboy proves to be just as valuable as getting an MBA.
As with Jossey-Bass’ popular Lencioni business fables, the format
for Rain includes an actionable business model at the end of the
book with instant takeaways and practical advice.
Cuprins
Preface viii
Acknowledgments xiv
Get Up: A Prologue 1
1 Opportunity 3
2 Interview Planning 8
3 Interview 11
4 Money 17
5 The Dinner Table 22
6 Day One 25
7 Mean Dogs 30
8 The Ten Customer Commandments 34
9 The Sundays 36
10 Referrals 40
11 The Contest 45
12 Luck 50
13 Bonus 53
14 The Bully (Part I) 56
15 Green Lightning 61
16 Innovation 64
17 Coffee 67
18 Rookie 71
19 Photo 75
20 Crime and Punishment 77
21 Collections 85
22 Ice 90
23 Exit Strategy 94
24 Valuation 96
25 Negotiation 105
26 The New Kid 109
27 The Bully (Part II) 111
28 Vern 116
29 Getting an M.B.A. 120
The Rain Reader 129
Epilogue 193
About the Author 194
Despre autor
THE AUTHOR
JEFFREY J. FOX is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.
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