Jessica Lichy holds an MBA and PhD in online/digital user behaviour applied to inter-generational and cross-cultural consumption of ICT. She has published over 25 articles in peer-reviewed journals, a dozen book chapters and has been interviewed by The Economist for her publication on „bleisure”. She is currently employed as a Research Professor at IDRAC Business School, France in addition to working at international partner universities as a research-active Visiting Professor. Her research centres on big data and digital transformation (focusing on the end-user and micro-firms).
5 Ebooks de Jessica Lichy
Jessica Lichy: Advanced Business Models in International Higher Education
The future of higher education depends on how managers respond to the challenge of rising costs, changing labour markets and new technologies. More people will follow some form of education programme …
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€78.61
Jessica Lichy: Driving Trends of International Business in the 21st Century
Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century busines …
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€115.29
Managing Change in the 21st Century
Over the last few decades we have witnessed the emergence of the increasingly global minded, Business educated technologically savvy and culturally aware, non-discriminating Manager, whose role is co …
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€147.00
Jessica Lichy: Digital Generation Reaches Maturity
Based on a selection of scholarly investigations undertaken during the past decade, this book provides an outline of the changing landscape of international business and consumer behaviour, in the li …
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€108.37
Jessica Lichy: Post-COVID-19 Perspectives on International Business
This volume provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by the COVID-19 pandemic. It highlights a number …
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€115.57
