This book’s premise is not only the commonly accepted cultural relativity of economic concepts, but also the observation that the current shift in the meaning of concepts like "market, " "currency, " "exchange, " and "money" suggests that culture is undergoing a change with unpredictable economic and political consequences. The essays in the book raise basic questions concerning exchange – what is exchanged, who exchanges and how, which kind of currency is used, and indeed what is money and how does it convey and retain value over time. These issues are all classical objects of economic theory, but less often have they been approached from a cultural perspective. Works treating economic and monetary issues from a cultural perspective are few and far apart, and this book aims to contribute to such a perspective with a variety of approaches.