The Web is a powerful ‘money button’ that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go ‘Ka Ching!’ It’s also important to create an overall strategy with these tools that will maximize your time and web usage.
Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with Ka Ching. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, Linked In, and web networking, Comm demystifies the many options the Web has to offer–and helps you clarify your business strategy to better reach targeted audiences. Ka Ching will show you:
* 7 web content types that work together
* People who can help you generate content that gets hits, mailing lists, and merchandising
* Advertising strategies that connect you with contacts, partner sites, and customers
* You Tube, webinar, and other online video tools
* Branding approaches that speak to your customer base
* Search engine optimization (SEO) tips that get your web site and business more attention
With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, Ka Ching gives you the know-how that will build and maintain internet-generating income for years to come.
Cuprins
Foreword ix
Introduction–Creating Your Personal Ka Ching Button xi
Chapter 1 The New Web Order–How the Internet Has Brought Opportunity to Everybody 1
So, Just How Easy is It to Begin Building a Web Site? 4
From Blogging to Ka Ching 8
Chapter 2 Your Uniqueness Equals Cash 13
Choosing Your Niche 15
The Value of Your Niche–How Keywording Can Boost the Price of Your Passion 20
Niches are Nice, but Micro-Niches Create Nicer Ka Chings 23
You’re Not That Unique–Building Your Community 25
The Seven Keys to Success 29
Chapter 3 Content is Not King . . . It is Ka Ching! 38
You Don’t Have to Be a Writer to Write Valuable Content 39
Seven Content Types that Go Ka Ching 42
It’s Not Just What You Say, It’s How You Say It 51
Ghost and Guest Writers 51
Turning Your Content into Ka Ching 53
Chapter 4 Information Products–Selling Your Knowledge 83
Creating Killer Ideas for Your Information Products 86
Creating the Product 90
Writing Copy that Sells 106
Recruiting Your Affiliate Sales Team 110
Add a Shopping Cart to Your Site 113
The Big Launch! 114
Chapter 5 Earning from Affiliate Programs 123
So, What Exactly is an Affiliate? 125
Choosing Merchants That Match Your Market 126
Choosing the Products that People Want 130
Strategies for Affiliate Success 133
What The FTC’s Guidelines Means for Affiliates 153
Chapter 6 Membership Sites–Turning Your Internet Business into a Passive Revenue Machine 159
What is a Membership Site? 160
What Do Online Membership Sites Have to Offer? 161
Pricing Your Membership: How Much is Too Much? 165
Creating Your Membership Site the Easy Way 167
Chapter 7 Coaching Programs 174
What is Coaching? 175
Strategies for Branding 177
How to Do PR for Mass Impact 183
Getting Started: Low-End Coaching 191
Kicking It Up: High-End Coaching 195
Chapter 8 Case Studies 200
Content Sites 201
Affiliate-Supported Sites 208
Information Products 211
Subscription Sites 215
Branding 216
Coaching 218
Conclusion 220
Other books by Joel Comm 223
Index 225
Despre autor
JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about i Phone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The Ad Sense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.
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