Fabian Homberg is Associate Professor in Human Resource Management and Organisational Behaviour at LUISS Guido Carli University, Rome, Italy.
Joyce Costello is a Senior Lecturer in the Media School at Bournemouth University, UK.
5 Ebooks de Joyce Costello
Fabian Homberg & Joyce Costello: Public Service Motivation and Civic Engagement
This book explores the behaviours that result from Public Service Motivation (PSM), outside of a firm or agency environment. Covering topics such as volunteering, and political participation, the aut …
PDF
Engleză
€58.84
Joyce Costello & Sevil Yesiloglu: Influencer Marketing
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can …
PDF
Engleză
DRM
€38.51
Joyce Costello & Sevil Yesiloglu: Influencer Marketing
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can …
EPUB
Engleză
DRM
€38.64
Joyce Costello & Sevil Yesiloglu: Advertising in the Digital Age
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s m …
PDF
Engleză
DRM
€49.99
Joyce Costello & Sevil Yesiloglu: Advertising in the Digital Age
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s m …
EPUB
Engleză
DRM
€49.99
