Autor: Jude N. Edeh

Ogechi Adeola is Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow at the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is a Professor at the University of Ghana and the Lincoln International Business School, UK. Fulufhelo Netswera is the Executive Dean Faculty of Management Sciences at Durban University of Technology, South Africa.