This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change.
* A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs
* Multinational editorial team and global contributors
* Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches
* Provides a fully formed framework of understanding and identifies likely future developments
* Features a wealth of insights into the critical role of digital media in development communication and social change
Cuprins
Notes on Contributors viii
Series Editor’s Preface xiii
Acknowledgmentsxiv Introduction 1
Karin Gwinn Wilkins, Thomas Tufte, and Rafael Obregon
Part I Communicating Development and Social Change 5
1 Development Communication and Social Change in Historical Context 7
Pradip Ninan Thomas
2 Globalization and Development 20
Toby Miller
3 Political Economy of Development 40
James Pamment
4 Advocacy Communication 57
Karin Gwinn Wilkins
5 Equality and Human Rights 72
Cees J. Hamelink
6 Public Health 92
Colin Tinei Chasi
7 Indigenous Communication: From Multiculturalism to Interculturality 108
Alfonso Gumucio-Dagron
8 Communication, Development, and the Natural Environment 125
Elske van de Fliert
9 Emerging Issues in Communicating Development and Social Change 138
Karin Gwinn Wilkins
Part II Developing Strategic Communication for Social Change 145
10 The Strategic Politics of Participatory Communication 147
Silvio Waisbord
11 Rethinking Entertainment-Education for Development and Social Change 168
Rafael Obregon and Thomas Tufte
12 Storytelling for Social Change 189
Kate Winskell and Daniel Enger
13 Theater for Development 207
David Kerr
14 Media Development 226
James Deane
15 Economics and Communication for Development and Social Change 242
Emile G. Mc Anany
16 Peace Communication for Social Change: Dealing with Violent Conflict 259
Ana Fernández Viso
17 Social and Behavior Change Communication 278
Neill Mc Kee, Antje Becker-Benton, and Emily Bockh
18 A Participatory Framework for Researching and Evaluating Communication for Development and Social Change 298
Jo Tacchi and June Lennie
19 Emerging Issues in Strategic Communication for Development and Social Change 321
Rafael Obregon
Part III
Activist Approaches for Development and Social Change 329
20 Social Movement Media in the Process of Constructive Social Change 331
John D.H. Downing
21 Transnational Civil Society and Social Movements 351
Anastasia Kavada
22 Communication for Transparency and Social Accountability 370
Norbert Wildermuth
23 Citizens’ Journalism: Shifting Public Spheres from Elites to Citizens 393
Clemencia Rodríguez and Ana María Miralles
24 Citizens’ Media: Citizens’ Watchdog Groups and Observatories 411
Rosa María Alfaro Moreno
25 Community Radio 426
Tanja Bosch
26 Youth-Generated Media 439
Joe F. Khalil
27 Video for Change 453
Tina Askanius
28 Emerging Issues in Activism and Social Change Communication 471
Thomas Tufte
Index 478
Despre autor
Karin Gwinn Wilkins is Professor in the Department of
Radio, TV, and Film at the University of Texas at Austin, USA,
where she is also Associate Director of the Center for Middle
Eastern Studies, and chair of the Global Studies Bridging
Disciplines Program. Prof Wilkins has won numerous awards for her
teaching and research, which focuses on development communication,
global communication, and political engagement. She is the author
of Home/Land/Security: What We Learn about Arab Communities from
Action-Adventure Film (2008), Re-Developing Communication
for Social Change (2000), and is a prolific contributor to
journals including the Journal of Communication and Media,
Culture & Society.
Thomas Tufte is Professor of Communication at Roskilde
University, Denmark. An experienced director of international
research projects, he is the author or editor of a dozen books
including Living with the Rubbish Queen: Telenovelas, Culture
and Modernity in Brazil (2000), as well as more than fifty
research papers published in books and journals. Prof Tufte is a
former UNESCO Chair of Communication at Universidad Autonoma de
Barcelona and was a long-standing council member of the
International Association for Media and Communication Research. He
is widely consulted by high-profile international development
agencies including UNESCO and the World Bank.
Rafael Obregon is Chief of Communication for Development
at the United Nations Children’s Fund, New York, and a former
Associate Professor in the School of Media Arts & Studies at
Ohio University, USA. With more than two decades of academic
experience in development and health communication, he has
published numerous peer-reviewed journal articles on related
topics, and co-edited The Handbook of Global Health
Communication (Wiley-Blackwell, 2012) alongside Silvio
Waisbord.
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