This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
Cuprins
Preface
Acknowledgements
Introduction
1. The Growing Impact of African-American Women-Owned Businesses
2. You Want to Do What? Turning Your Idea Into Your Business
3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition
4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships
5. Adding Value: Building Mutually Beneficial Strategic Partnerships
6. Your Network Is Your Net Worth: Building Your Relationship Currency
7. Where’s the Money? Solutions to Fund Your Business and Business Development
8. Making You a Priority: Leveraging Internal Strengths
9. Keeping It Moving: Developing a Resilient Mindset
10. Faster, Smarter, Harder: Taking Your Business to the Next Level
11. Coding for the Future: New Frontiers for African-American Women in Technology
12. Why Should Guys Have All the Fun?: Entrepreneurial Opportunities in Non-Traditional Industries
13. Intrapreneurship: Adding Entrepreneurial Valueand Innovation Within a Corporation
14. Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses
15. Conclusion
16. About the Authors
17. References
18. Index
Despre autor
An expert on small business development, supplier diversity and entrepreneurship, Kathey Porter has been a Supplier Diversity Director and consultant for government, higher education and corporate entities. She has been an adjunct business instructor at several colleges and universities including Virginia Tech – Pamplin, College of Business, Savannah State, University, Savannah College of Art & Design, Strayer University, Columbia College and University of Phoenix.
Kathey was previously a marketing executive in the beauty industry, working on multicultural brands for companies including Carson Products, Revlon Professional and Colomer USA.
She has owned and operated several small businesses including a marketing consultancy, a children’s bedding line, and a retail store with three stores in two markets. She recently founded Business FAB Enterprises, a multiplatform media initiative focused on the development of content, communications, customized networking events and continuing education programs that connects women entrepreneurs to opportunities.
Andrea Hoffman is founder and CEO of Culture Shift Labs (www.Culture Shift Labs.com) an advisory firm that tailors B2B and B2C engagement strategies and engineers connections and collaborations, between corporations and the ‘diverse elite.’
A top-tier strategist, dealmaker and business development veteran for over 23 years, her client base has included BMW, Credit Suisse, Carnegie Hall, Hachette Fillapacchi, Hermes, Jaguar, Microsoft, Sony Electronics, and Time Life, Scholastic, JPMorgan Chase, Mercedes Benz USA. Since its inception in 2006, her consultancy has contributed groundbreaking content and paved the way for countless connections and growth opportunities among the ‘diverse elite, ‘ a $840 billion market.
To help companies identify and engage with highly sought after African-American C-suite executives, influencers and innovators in the new economy, Culture Shift Labs provides proprietary access, collaborative technology, seasoned intelligence and untapped business opportunities for companies seeking to increase a greater share of this market. Andrea is the co-author of
Black is the New Green, the definitive source on marketing to affluent African Americans and one of the consumer demographic shifts driving economic growth, and the author of the upcoming
RE-FRAGGLE: How & Why Diverse Teams Achieve Breakthrough Innovation, which will be released in the summer of 2016.
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