Nonprofits are communicating more often and in more ways than
ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact,
Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux
Miller shows you how to design and implement a content marketing
strategy that will attract people to your cause, rather than
begging for their attention or interrupting them with your
communications. Youll learn how to plan, create, share, and manage
relevant and valuable content that inspires and motivates people to
support your nonprofit in many different ways.
Inside:
* Eye-opening look at how nonprofit marketing and fundraising is
changing, and the perils of not quickly adapting
* Up-to-date guidance on communicating in a fast-paced,
multichannel world
* How to make big-picture strategic decisions about your content,
followed by pragmatic and doable tactics on everything from
editorial calendars to repurposing content
* Real-world examples from 100+ nonprofits of all sizes and
missions
This book is your must-have guide to communicating so that you
keep the supporters you already have, attract new ones, and
together, change the world for the better.
Despre autor
Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.
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