2 Ebooks de Lakshman Krishnamurthi
Lakshman (Northwestern University, Illinois) Krishnamurthi & Rakesh V. (Northwestern University, Illinois) Vohra: Principles of Pricing
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking …
PDF
DRM
€50.80
