Discover the breakthrough tool your company can use to make
winning decisions
This forward-thinking book addresses the emergence of predictive
business analytics, how it can help redefine the way your
organization operates, and many of the misconceptions that impede
the adoption of this new management capability. Filled with case
examples, Predictive Business Analytics defines ways in
which specific industries have applied these techniques and tools
and how predictive business analytics can complement other
financial applications such as budgeting, forecasting, and
performance reporting.
* Examines how predictive business analytics can help your
organization understand its various drivers of performance, their
relationship to future outcomes, and improve managerial
decision-making
* Looks at how to develop new insights and understand business
performance based on extensive use of data, statistical and
quantitative analysis, and explanatory and predictive modeling
* Written for senior financial professionals, as well as general
and divisional senior management
Visionary and effective, Predictive Business Analytics
reveals how you can use your business’s skills, technologies,
tools, and processes for continuous analysis of past business
performance to gain forward-looking insight and drive business
decisions and actions.
Despre autor
LAWRENCE S. MAISEL, President of Decision Vu, specializes in corporate performance management, financial management, and IT value management. He has extensive industry experiences with numerous Global 1000 companies including Met Life, TIAA-CREF, Citigroup, GE, Bristol-Myers, Pfizer, and News Corp/Fox Entertainment. Larry co-created with Drs. Kaplan and Norton the Balanced Scorecard Approach, and co-authored with Drs. Kaplan and Cooper Implementing Activity-Based Cost Management. He is a CPA, holds a BA from NYU and an MBA from Pace University, and was an adjunct professor at Columbia University’s Graduate Business School. Contact him at LMaisel@Decision Vu.com.
GARY COKINS is the founder of Analytics-Based Performance Management, LLC. He is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He served fifteen years as a consultant with Deloitte Consulting, KPMG, and Electronic Data Systems (EDS, now part of HP). From 1997 until recently, Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. He has a degree in operations research from Cornell University and an MBA from Northwestern University Kellogg School of Management. Contact him at [email protected].
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