Consumption practices in China have been transformed at an
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run stores
characterized by a dearth of choices have made way for luxury malls
and hypermarkets filled with a multitude of products.
Consumption in China explores what it means to be a consumer
in the world’s fastest growing economy. Li Anne Yu provides a
multi-faceted portrait of the impact of increased consumption on
urban spaces, social status, lifestyles, identities, and freedom of
expression. The book also examines what is unique and what is
universal about how consumer practices in China have developed,
investigating the factors that differentiate them from what has
been observed among the already mature consumer markets.
Behind the often staggering statistics about China are the very
human stories that highlight the emotional and social triggers
behind consumption. This engaging book is a valuable resource for
students, scholars and business professionals interested in a
deeper understanding of what motivates China’s consumers, and
what challenges they face as more aspects of everyday life become
commoditized.
Cuprins
Map
Chronology
Acknowledgements
Chapter 1: Introduction
Chapter 2: Spaces
Chapter 3: Status
Chapter 4: Lifestyles
Chapter 5: Commodification
Chapter 6: Awareness
Chapter 7: Consumption with Chinese Characteristics
Bibliography
Despre autor
Li Anne Yu received her Ph D in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, e Bay, Time Warner, and Global English.
Mai multe cărți electronice de la același autor (i) / Editor
8.118 Ebooks din această categorie
