This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development.
Cuprins
PART I: INNOVATIVE AND COOPERATIVE MODES FOR CSR AND SUSTAINABILITY 1. The Effect Of Human Capital On The Internationalization Of Professional Firms; Lori P. Radulovich, Rajshekhar (Raj) G. Javalgi, Robert F. Schere 2. Technology And Innovation Management Education In Serbia; Maja Levi Jakši?, Sanja Marinkovic, Jovana Kojic 3. The Influence Of Knowledge-Based Economy On The Competitiveness Of European Economies And Business; Miloš Parežanin, Sandra Jednak, Dragana Kragulj 4. The Impact Of Public Procurement On The Implementation Of Public-Private Partnerships; Nevenka Žarki? Joksimovi?, Sla?ana Benkovi?, Predrag Jovanovi? 5. Social Responsibility And Ethics Of Marketing And Corporate Communications; Tamara Vlastelica Bakic, Vinka Filipovic, Milica Kostic-Stankovic 6. Epi: Environmental Feedback On The Organization’s Sustainability; Marko ?irovi?, Nataša Petrovi?, Dragoslav Slovi? PART II: INNOVATIVE BUSINESS AND MANAGEMENT APPROACHES AND PRACTICES 7. Achieving Opposites Simultaneously: A Review Of The Organizational Ambidexterity; Ivan Stefanovi?, Sloboda Proki?, Dragan Miloševi? 8. Extending Holding As Institutional Model To Public Sector; Ondrej Jaško, Ivan Todorovic, Stefan Komazec 9. Marketing Orientation And Business Performance Of Public Administration; Slavica Cicvari? Kosti?, Vinka Filipovi? , Jovanka Vukmirovi? 10. Development Of Cooperation Based Company Standards: The Case Of Innovative Practice In Public Service Companies; Ivana Mijatovic, Mladen ?udanov, Jovan Krivokapic 11. Improvement Of Supply Chain Management By Bullwhip Effect Reduction; Danica Le?ic-Cvetkovic, Nikola Atanasov, Jasmina Omerbegovic-Bijelovic PART III: MANAGING AND MEASURING PERFORMANCE 12. Innovation, Organizational Flexibility And Performance; Angel Martínez-Sánchez, Maria-Joze Vela-Jimenez, Manuela Perez-Perez, Silvia Abella-Garces 13. Working Capital Management Practicies And Financial Performance: Evidence From Serbia; Sla?ana Barjaktarovi? Rako?evi? , Milica Latinovi?, Miloš Milosavljevi? 14. Strategic Project Management – Project Strategy And Measurement Of Success Dejan Petrovic, Marko Mihic, Vladimir Obradovic 15. Measuring Service Performances Of Public Enterprise Ptt ‘Serbia’; Marija ?or?evi?, Mirko Vujoševi?, Vladeta Petrovi? 16. Fractals Model Of Technology Efficiencies Probabilities For Flexible Use In Combat Units; Momcilo Milinovic, Olivera Jeremic, Mitar Kovac PART IV: IT IN BUSINESS AND MANAGEMENT 17. Management Of Cloud Computing Infrastructure For E-Learning; Vladimir Vujin, Konstantin Simi?, Aleksandar Mili? 18. Implementation Of Crm Concept In E-Education; Marko Vulic, Aleksandra Labus, Marijana Despotovic Zrakic 19. Identity Management – A Survey; Marija Bogi?evi?, Ivan Milenkovi?, Dejan Simi? 20. Conjoint Based Approach To Location Choice In Retail Industry: Conceptual Framework; Bisera Andric Gušavac, Dragana Stojanovic, Marija Kuzmanovic 21. Data Mining Models For Prediction Of Customers’ Satisfaction: The Cart Analysis; Marina Dobrota, Milica Bulaji?, Zoran Radoji?i?, 22. Set-Covering Based Approximate Algorithm Using Enhanced Savings For Solving Vehicle Routing Problem; Milan Stanojevic, Bogdana Stanojevic 23. Introduction And Implementation Of Electronic Health Card; Marina Jovanovic Milenkovic, Dejan Milenkovic, Veljko Jeremi?
Despre autor
Maja Levi Jakšic, is a full professor at the University of Belgrade, Faculty of Organizational Sciences (UBFOS) and head of the Department for Technology, Innovation and Development Management. She has been a visiting lecturer at the Faculty of Management and Information Systems in Cardiff, UK; the University of Macedonia, Thessaloniki, Greece; Chuo University in Tokyo, Japan; Grenoble Graduate School of Business, Grenoble, France; and Middlesex University, UK. She has published more than 20 books and monographs, about 80 articles in journals and more than 90 papers in proceedings of domestic and international scientific conferences.
Slaana Barjaktarovic Rakocevic, is an associate professor at the University of Belgrade, Faculty of Organizational Sciences at the Department of Financial Management. She is a member of the Financial Management Association (FMA), CEEMAN: (International Management Development Association) Alumni and the Serbian Association of Managers. She has authored several books as well as numerous scientific and research papers in the field of financial institutions, bank management, investment banking, financial markets, and financial analyses.
Milan Martic, is a full professor at the University of Belgrade, Faculty of Organizational Sciences at the Department of Operations Research and Statistics. He was a visiting lecturer at the University of Maribor, Slovenia, and Nitra University, Slovakia. He is the author of several books aswell as numerous scientific and research papers in the field of management science and quantitative models and methods in management.
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