M. Steven Fish 
Comeback [EPUB ebook] 
Routing Trumpism, Reclaiming the Nation, and Restoring Democracy’s Edge

The fate of American democracy now hinges on the Democrats’ ability to defeat the Republicans for the foreseeable future. But for the Democrats to win consistently,  they must reestablish their credentials as fearless leaders, tough fighters, and fierce patriots.

Comeback delivers a bold new take on democracy’s crisis. Many liberals think that escalating economic anxieties and cultural backlash drove voters to Trump. But a crush of data shows this thinking to be deeply flawed. It also strikes working-class voters as condescending and repellent. And while the Democrats stick to ‘kitchen table’ issues and showing how much they care, voters care more about strength and commitment to principle than prescription drug prices.

Politics is a dominance game and a contest to capture the flag. Politicians who seem to be the strongest leaders and most passionate patriots hold the advantage. The Republicans get it. The Democrats don’t.

Republicans have a high-dominance political style. They take risks, savor conflict, and use provocative language. Democrats have a low-dominance style. They’re risk-averse, afraid to engage on cultural issues-and more than a little boring. Republicans hammer away at their patriotism, even as they betray the nation and shred American values. Democrats are loyal to American values but have grown squeamish about patriotism and have no national story.

Ordinary people often don’t recognize themselves in the stories liberal politicians tell about them, while the authoritarians speak a language of dominance and national greatness that connects. The Democrats need a new approach to messaging. Comeback spells it out-and provides a roadmap for trouncing Trumpism. 

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