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Manfred Bruhn
Qualitätsmanagement für Dienstleistungen [PDF ebook]
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Copertina de Manfred Bruhn: Qualitätsmanagement für Dienstleistungen (PDF)

Die Qualität von Dienstleistungen erhöhen – das ist das Anliegen dieses Buches, das bereits in kürzester Zeit in der 3. Auflage erscheint. Der Autor, ein renommierter Marketingfachmann, setzt sich mit dem Dienstleistungsbegriff auseinander, er diskutiert die Instrumente zur Messung der Dienstleistungsqualität und erörtert Fragen der Organisation und Implementierung des Qualitätsmanagements sowie der Zertifizierung von Dienstleistungen. In Ergänzung zur 2. Auflage werden Fragen des Qualitätscontrollings ausführlicher behandelt. Zusätzliche Meßansätze werden wie Qualitätsauszeichnungen und internationales Kundenbarometer werden vorgestellt. Zahlreiche Beispiele und weit über 100 Abbildungen runden das Buch ab.

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Limba Germana ● Format PDF ● ISBN 9783662128572 ● Editura Springer Berlin Heidelberg ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 6595815 ● Protecție împotriva copiilor Adobe DRM

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