Mark Johnston & Greg Marshall 
Marketing Management ISE [EPUB ebook] 

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Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practi...

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Limba Engleză ● Format EPUB ● ISBN 9781264364039 ● Editura McGraw-Hill Education ● Publicat 2022 ● Descărcabil 3 ori ● Valută EUR ● ID 8274197 ● Protecție împotriva copiilor Adobe DRM
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