Martin Gunther & Ulrich Vossebein 
Market Research with Panels [EPUB ebook] 
Types, Surveys, Analysis, and Applications

Ajutor

One of the most important tasks of market research is to read market developments in such a way that one’s own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

€57.76
Metode de plata
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format EPUB ● ISBN 9783658376505 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2022 ● Descărcabil 3 ori ● Valută EUR ● ID 8529851 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

255.503 Ebooks din această categorie