Lessons in applying passion and perseverance from prominent
entrepreneurs
In the world of entrepreneurship, your vision solidifies your
resolve when things get tough, and it reminds you why you went into
business in the first place. Authors, brothers, and serial
entrepreneurs, Matthew and Adam Toren have compiled a wealth of
valuable information on the passionate and pragmatic realities of
starting your own business. They’ve also gathered insights from
some of the world’s most successful entrepreneurs. This book
delivers the information that both established and budding
entrepreneurs need, explains how to implement that information, and
validates each lesson with real-world examples.
Small Business, Big Vision provides inspiration and
practical advice on everything from creating a one-page business
plan to setting up an advisory board, and also delivers a call to
social entrepreneurship and sustainable business practices. This
powerful book:
* Offers instruction in whether and how to seek investors
* Outlines the pros and cons of hiring employees and provides
guidance on how to find the best outsourced workers
* Presents a comprehensive action plan for effective social media
marketing
* Explains how to build an information empire and become an
expert
Small Business, Big Vision proves that with a flexible
mindset, practical skills, and the passion to keep pushing forward,
entrepreneurs can find success, even in today’s ever-changing
business landscape.
Cuprins
Foreword Gary Whitehill xi
Preface xvii
Acknowledgments xxi
Permissions xxii
Introduction 1
Why You Need This Book and Why You Need a Big Vision 1
Our Story 3
Chapter 1 The Importance of Having BIG Vision 9
Entrepreneurial Profile: Dan Schawbel of Millennial Branding,
LLC 13
Fuel Your Fire with Passion and Perseverance 16
Entrepreneurial Profile: Siamak Taghaddos and David Hauser of
Grasshopper Group 22
Chapter 2 Rethinking Your Business Plan 25
The One-Page Business Plan 29
Entrepreneurial Profile: Brent Oxley of Host Gator.com 35
The Finance-Centered Plan 38
Entrepreneurial Profile: Brock Blake of Funding Universe 46
Chapter 3 Investors Out–Collaborators In! 51
Investors: A Question of Need versus Want 54
Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain
Media 58
When Your Needs Call for Investors 62
Collaboration Is Key 63
An Advisory Board as a Replacement for Investors 65
Entrepreneurial Profile: Anita Campbell of Small Business Trends
and Biz Sugar.com 69
Chapter 4 Hiring Employees: The Good, the Bad, and the
Alternatives 77
The Magic of Leveraging Your Time 79
The Downside of Hiring Employees 80
Entrepreneurial Profile: Ali Brown of Ali International 83
The Best of Both Worlds 89
How to Find the Best Outsourced Workers 94
Entrepreneurial Profile: Daven Michaels of 123Employee.com
96
Chapter 5 Laser-Sighted Marketing through Social Media 101
The Magic of Social Media Marketing 106
Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV
108
Four Keys to Social Media Marketing Success 111
Entrepreneurial Profile: Mike Roberts of Spy Fu.com 123
Chapter 6 From Entrepreneur to Icon: Achieving Expert Status
129
Embracing Your Expertise 132
Building Your Information Empire 133
Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen
Group 139
Chapter 7 The Socially Responsible Entrepreneur: It’s Not
Always about You 143
Social Entrepreneurship Is True Entrepreneurship 146
Entrepreneurial Profile: Adam Braun of Pencils of Promise
148
Sustainability Is the New Bottom Line 151
Entrepreneurial Profile: Scott Harrison of charity: water
155
Chapter 8 Pulling a 180: The Business Turnaround 159
Flexibility Allows for Transformation 162
Entrepreneurial Profile: Matt Mickiewicz of Site Point and
99designs 167
What to Do Before You Give Up 171
Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper
Entrepreneur 177
Afterword 183
Resources 187
Epigraph Sources 195
Index 197
Despre autor
MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded Young Entrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.Small Business Big Vision.com.
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