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Melissa Davis
The Fundamentals of Branding [EPUB ebook]

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Copertina de Melissa Davis: The Fundamentals of Branding (ePUB)

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.
The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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Format EPUB ● Pagini 184 ● ISBN 9781350034617 ● Editura Bloomsbury Publishing ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 5449322 ● Protecție împotriva copiilor Adobe DRM

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