Seller Mistakes-What you were Never Told about Selling your Home and Why it should Matter to you, is a powerful book that reveals what the real estate industry doesn’t want you to know when you are selling your home. Hundreds of thousands of homeowners try, but fail, to sell their home. Why? Simply, it’s almost always because of big mistakes that their agent made.
This is a completely different kind of real estate book. It will agitate most agents because it shines the light on a very hard truth: things that appear to work for the seller are really only serving the agent–often at tremendous expense to the seller.
Prepare to understand what it really takes to sell your home quickly and at top dollar. And learn how to avoid headaches by sidestepping the mistakes that most agents don’t even know about.
Cuprins
INTRODUCTION
CHAPTER 1: GIVING YOUR LISTING AWAY
CHAPTER 2: NOT ALL AGENTS ARE CREATED EQUAL
CHAPTER 3: HIRING FRIENDS AND FAMILY
CHAPTER 4: HYPING TEAMS, BOUTIQUES, AND ROBOTS
CHAPTER 5: DUAL AGENTS – A BIG PROBLEM
CHAPTER 6: GOING IT ALONE
CHAPTER 7: NOT NEGOTIATING
CHAPTER 8: A BEAUTY CONTEST AND A PRICE WAR
CHAPTER 9: THE OPEN HOUSE
CHAPTER 10: BAD MARKETING STRATEGIES
CHAPTER 11: BE PREPARED TO FIRE YOUR AGENT
CONCLUSION
ACKNOWLEDGEMENTS
DISCLOSURE
NOTES
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