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Mickey C. Smith Ph.D.
Principles of Pharmaceutical Marketing [PDF ebook]

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Copertina de Mickey C. Smith Ph.D.: Principles of Pharmaceutical Marketing (PDF)

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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Format PDF ● Pagini 544 ● ISBN 9781317940715 ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 6 ori ● Valută EUR ● ID 3269379 ● Protecție împotriva copiilor Adobe DRM

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