Autor: Mohammed Rafiq

A clear-sighted introduction to a complex subject, ‘Internal Marketing’ provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what interna …

A clear-sighted introduction to a complex subject, ‘Internal Marketing’ provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what interna …

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as …

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as …