Restaurant marketing, human resources, operations and training are inextricably connected. It has been said that great restaurant marketing will kill a bad operation faster. That’s simply because if you drive customers to visit your restaurant, and then they have a bad experience, they will feel cheated, and are less likely to return than if they came out of their own doing, not to mention that more customers are being subjected to an unfavourable brand experience. Training is a vital component of restaurant marketing for this reason. Training is ongoing and certainly is not just a quick show around and review of the restaurant menu. A robust ongoing training program is required that constantly improves and evolves your staff competencies. We always recommend to include a restaurant marketing component in training programs so that the staff become ambassadors to help build sales. This book is an attempt in this direction and hope that will be useful to students, academicians and researchers.
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