Morteza Akbari & Pantea Foroudi 
Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management [EPUB ebook] 
Internal Marketing

Ajutor

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today’s society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.

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Limba Engleză ● Format EPUB ● ISBN 9783031629679 ● Editor Morteza Akbari & Pantea Foroudi ● Editura Springer International Publishing ● Publicat 2024 ● Descărcabil 3 ori ● Valută EUR ● ID 9961179 ● Protecție împotriva copiilor Adobe DRM
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