Mukti Khaire 
Culture and Commerce [EPUB ebook] 
The Value of Entrepreneurship in Creative Industries

Ajutor

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.

Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introdu...

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Cuprins

1. The Business of Culture
2. Pioneer Entrepreneurs: Creating Markets and Changing Minds
3. Intermediaries: Constructing Meaning and Value for Markets
4. Doing Their J...

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Despre autor

Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.

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Limba Engleză ● Format EPUB ● Pagini 280 ● ISBN 9781503603080 ● Mărime fișier 1.4 MB ● Editura Stanford University Press ● Țară US ● Publicat 2017 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 5501829 ● Protecție împotriva copiilor Adobe DRM
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