Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.
Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introdu...
Cuprins
1. The Business of Culture
2. Pioneer Entrepreneurs: Creating Markets and Changing Minds
3. Intermediaries: Constructing Meaning and Value for Markets
4. Doing Their J...
Despre autor
Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.