Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available – letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals – and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Cuprins
Series Foreword by Digby Jones.
About the Authors.
Acknowledgements.
Introduction.
One: What’s It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
Human remains.
A typical employee survey.
Strategising your communications.
Don’t shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Strengths.
Weaknesses.
Opportunities.
Threats.
Five: External Audiences.
Customers and clients.
Suppliers.
Owners and shareholders.
Corporate affairs.
Community relations.
The media.
Six: Crisis Communications.
How Camelot’s numbers finally came up.
Coping with a crisis – or a scandal.
Seven: Means of Communication.
Ways and means.
Events.
Telecommunications.
Print.
Eight: Electronic Communication.
E-mail.
Bulletin boards.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
Index.
Despre autor
Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of e Business Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
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