Think and Grow Rich, written by Napoleon Hill, is promoted as a personal development and self-improvement book. The book is said to be the result of more than twenty years of study of many successful individuals who had amassed personal fortunes. Hill revealed the priceless wisdom ofhis research in the form of 13 laws to be applied to achieve success in this book. Some of these include: . developing a definite purpose, . focusing on long term goals, . building a Positive Mental Attitude (PMA), . channeling the power of the subconscious mind, . suppressing negative thoughts, and . dealing with adversity. The riches he referred to were more than money, for this Philosophy of Personal Achievement can be applied to anything in life. The book asserts that desire, faith, and persistence can propel one to great heights. The object of this book is to help all who seek into learn the art of changing their minds from failure consciousness to success consciousness.